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Nykaa and Purplle - The StartUP Facts
Business Case Studies

Unmasking Success – The Power Play Between Nykaa and Purplle

Unmasking the rise of Nykaa and Purplle, this article explores how two 2012-founded beauty startups transformed India’s beauty and personal care market. While Nykaa dominates the luxury segment with its omnichannel and influencer-led strategy, Purplle focuses on affordability, regional outreach,

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